One of the Best Peanut Butter Balls You'll Ever Have

Jul 07, 2025

Sheri Long in Las Vegas, Nevada

Where are you from?

Originally from Simi Valley, California. I lived in Oxnard before moving to Las Vegas in 2018. I left California as it became too expensive, and I knew there would be teaching positions in Las Vegas.

Love it!

Have never looked back! I always say I traded beach sunsets for the extraordinarily stunning desert sunsets. Vegas has also been very pro small business.

I am no more than 20 minutes away from world class entertainment like shows, sporting events, and dining.

What’s your backstory?

Baking has been therapeutic. I was trying to make peanut butter balls one day. I ended up making balls with an unexpected crunch in the middle. I started selling these new chocolate peanut butter balls as a side hustle. It has evolved into a full-time business.

What are your income streams?

Majority of the business is selling wholesale to stores, hotels, and airport shops. The chocolates are available in several shops around Las Vegas. People often purchase additional chocolates online after returning home from a trip to Las Vegas.

How have you grown the business?

Word of mouth, posting on Facebook & Instagram, and getting into as many locations as possible.

What do you like most about your product?

Every piece of chocolate is hand dipped and placed in a box. Packed in the Las Vegas skyline box is my favorite. It’s like taking home a souvenir.

If you could go back, would you do anything differently?

This is a difficult question, as I feel like I am always learning along the journey. Every step taken has been a stepping stone to something else.

What are your goals?

I hope to employ young adults aged out of the foster care system. With a goal of mentoring them in networking, life skills, resume writing, educational advancement, and job placement.

And to employ them in my business in IT, sales, customer service, and product development. The goal is to help each individual thrive in whatever path they choose.

For business growth, I aim to expand beyond Las Vegas.

One of my long-term dreams is to get into Starbucks. Coffee houses have always been my target market — and what better pairing is there than coffee and chocolate?

I trust the journey and truly believe the right people appear at the right time.

What tools do you use?

Website on GoDaddy

Accounting is QuickBooks

Credit Card Processing is Square

Do you have a favorite motivational quote or podcast?

The quote above my office door reads:

“Let your faith be bigger than your fear!”

As for podcasts, I love the inspiration of How I Built This with Guy Raz; listening to the entrepreneurial journeys of businesses. I also enjoy the uplifting, powerful messages of Joel Osteen and Mel Robbins.